MSc Entrepreneurship students go bananas !
Justin O'Brien uses an inductive approach with Royal Holloway masters students to develop a marketing plan for banana guards, Canadian PVA free plastic, kiddie friendly covers that transform squashy bananas into a more practical option for packed lunches.
MBA Director Justin O'Brien shows his own sense of fun in a rather too tight banana outfit to make the session stand out and reinforce his mantra of fun learning.