Publications: Justin O'Brien

O'Brien, Justin (2015) "Inside the massive market for loyalty cards and frequent flyer miles" Republished by: businessspectator

O'Brien, Justin (2016) "Story telling:  Brewing up a community at Windsor and Eton"  SAGE case collection

O'Brien, Justin (2015) "How Dr Dre picked up the ball and ran with it despite Rugby World Cup's tight marketing scrum"  Republished by:

O'Brien, Justin (2015) Wagner, Sigrun M. And Anastasiadis, Stephanos "Volkswagen CEO has fallen on his sword, but is it the death of diesel." Republished by,

First invited innovation guest blogger for Ricoh corporate blog (2015)

O'Brien, Justin (2015) "Let me edutain you! Why university lecturers need to play to their audience" Republished by Science20, MalaysianInsider

Brodzinski, Emma; Turner, Alex and O'Brien, Justin (2015) "Creating together(ness): Teaching MBA students through theatre" in J Joseph Hoey IV and Jill L. Ferguson (2015) Reframing Quality Assurance in Creative Disciplines: evidence from practice. 2015. Champaign, IL: Common Ground Publishing.

O'Brien, Justin (2015) "Airport wars heat up as political window opens for new runways"
School of Management Research Matters blog:

O'Brien, Justin (2015) “Boden: Diversifying or internationalising a British fashion brand ?” The Case Centre <Link here>

O'Brien, Justin (2015) "Marketing children’s party services: Rugged Earth Adventures case study" Sage Case Collection

O'Brien, Justin (2015) "Tracker Sense entrepreneurial marketing start-up Case Study" Sage Case Collection

VW Kamper Van Co. (TBC)

“Leisure travel distribution” in Jobber D. (2009) Principles and Practice of Marketing.  6th Ed. McGraw-Hill: Maidenhead, UK

“Going international: the case of McDonald’s” in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK

 “Going international with McDonald’s” in Jobber, D. (2007) Principles and Practise of Marketing. 5th Ed. McGraw-Hill: Maidenhead, UK

Daily Telegraph interactive contribution to “Is there any need for the high street travel agent ?” 13 February 2007

Interviewed for “Royal Holloway: Low-tech design aims to broaden reach” Emmanuelle Smith,, 12 Mar 2012

Interviewed for One-year posting, three expats and an MBA” Charlotte Clarke, 17 Dec 2012

Fun, finance and fulfillment lures MBAs to the third sector” (2013)  Republished by world finance,  nfpeople

Interviewed for All the world of work’s a stage Helena Pozniak, The Guardian, Dec 2013

ShareRadio 30min Christmas advertising conversation on “Women and Monney” with Victoria Hollingsworth 13 Dec 2014

150+ posts on (>60,000 hits since May 2012)