Lynne Schey approached Royal Holloway with a real challenge.
What did her successful wood flooring, cladding and decking company need to do to its website to remain competitive ?
|Sustainable Amazonian Hard Woods|
WoodTrend is a premium, sustainable company which has taken painstaking care to ensure that its Brazilian forestry complies to the highest levels of contemporary ethical business. Imitators have copied innovative 'hidden nail' joinery design that had been a source of competitive advantage. Increasingly sophisticated web based shop windows have seen strong price transparency emerge, driving commodity-price focussed consumption. Architects on large, high end construction projects are increasingly under pressure to 'value engineer' their designs to offer a luxurious look on a lean budget, putting further pressure on margins.
|Rodrigo in discussion with the group|
Justin O'Brien, MBA Director at Royal Holloway, was delighted at the high levels of energy and enthusiasm demonstrated by the students, who were mid-way through their first term of an intensive study programme. This was the first of four real, live business consultancies the hard working group have woven into their demanding and practically oriented full time masters degree.