tag:blogger.com,1999:blog-52337342552702577082024-03-14T03:52:01.101+00:00MBADirectorWritten for current and future MBA candidates by Justin O'Brien in his role as MBA Director for Royal Holloway University of London full time and distance learning MBA programmes. Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comBlogger239125tag:blogger.com,1999:blog-5233734255270257708.post-36042625079117872132016-07-05T12:20:00.000+01:002016-07-05T12:20:02.567+01:00Royal Holloway Summer School 2016<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal; text-align: start;"><br /></span></span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal; text-align: start;">Each year in June the school of management at Royal Holloway welcomes a group of dynamic and highly energetic distance learning students to participate in an action packed summer school plenary. </span></span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal; text-align: start;">Those just starting the programme are exposed to a range of stimulating seminars, guest speakers, field trips (see photos below of the Windsor and Eton brewery visit) and social networking. Key aims, meet staff and fellow students, understand how the programme operates through taster master classes and have a large dose of fun. You will see from the photos below: Job done for 2016. </span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: medium;">Students coming to the end of their programme have a small group based live business consultancy challenge. </span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal; text-align: start;">Royal Holloway’s second live business consultancy with Ricoh was a very contemporary business challenge that looked to investigate the market opportunity for Ricoh's collaboration tool portfolio in the highly regulated and price conscious Higher Education sector. Harnessing worker and learner collaboration to drive both effectiveness and efficiencies is a hot, current topic that has resonance at universities and also in workplaces across the world. I was delighted at how smoothly this capstone programme learning event was planned and delivered, a big thanks goes out to Royal Holloway MBA alumna Nitasha Chadha and the team of highly professional Ricoh colleagues she assembled to engage with us at our historic campus. </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal; text-align: start;"> </span></span></div>
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<span style="font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal;"><b>How the students found it</b></span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal;"> </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal; text-align: start;"><div style="text-align: justify;">
<span style="font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal;">As is often typical, students initially found the consulting problem put before them quite daunting. They wanted more information and hard data to work up their ideas. Of course, perfect data sets and complete knowledge are rarely, if ever, available to business leaders and the work experienced distance learning students were able to use their theoretical MBA knowledge to help unpack the question and investigate it more deeply. They used a variety of research techniques beyond the obvious internet search, some visited the Ricoh showrooms in nearby Staines whilst others tapped into their business networks to glean market insights. Thanks to detailed mid-week briefings provided by the Mike Crawford (Global Higher Education vertical market lead) students made fast progress and appeared to greatly enjoy their hot house consultancy experience. </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal;"> </span></div>
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<span style="font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal;"><b>How they rose to the challenge</b></span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal;"> </span></div>
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<span style="font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal; text-align: start;"><div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal;">The six groups worked hard over the course of the intensive week long challenge, most deciding to toil well into the night and skip out off the diverting social networking activities offered during the evenings. The presentations were excellent, each taking a very different approach to the difficult set question. Particularly insightful were the ingenious research approaches, blending theory and practise, and the way the groups sought to frame the market opportunity with the Ricoh ecosystems distinctive strengths and capabilities. After a long and demanding week students returned to their homes all around the world tired, but very content with their performances. As an experienced MBA Director I was very impressed with the highly polished presentations and the insightful recommendations each of the groups made, it was a great success and we are very grateful for Ricoh's collaboration. </span><span style="font-family: Consolas; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal;"> </span><span style="font-family: Calibri; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; line-height: normal;"> </span></div>
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-43068158130173725192016-05-17T15:35:00.002+01:002016-05-17T15:35:37.783+01:00Royal Holloway MBA Study Tour - PRAGUE<span style="font-family: Verdana, sans-serif;">The second half of the Royal Holloway MBA international study visit saw students drive from Berlin to Prague stopping off at the Dresden VW factory en route. Images below share the beauty of Prague and another range of interesting company visits. </span><br />
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<span style="font-family: Verdana, sans-serif;">MBAs now back on campus working on their reflective assignment, gelling for the group business consultancy and thinking about their final piece in the jigsaw - the individual business consultancy. </span><br />
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-32514196017882892072016-05-11T09:39:00.002+01:002016-05-11T09:39:54.502+01:00MBA International study visit - BERLIN<b> Royal Holloway MBA International Management international study visit 2016 - Berlin leg </b><br />
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<span style="font-family: Consolas;">MBAs visit Deutsche Bahn (German Railway) to meet Senior Strategy Analyst, Dr Markus Rometsch, for presentation on Managing Growth & Change, Strategic Partnerships, Industry Leadership and Future Vision.</span><br />
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Ran, Karin and Susanna pose by one of the more famous Berlin wall murals.</div>
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MBA administrator Michelle with MBAs Karin and Hishgee</div>
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Hishgee celebrates her birthday !</div>
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Early evening rest and relaxation in a Biergarten (beer garden)</div>
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Photos: Thanks to Michelle Casey</div>
Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-68212313597573437142016-05-03T18:06:00.000+01:002016-05-03T18:06:07.633+01:00Ideation and Business Storytelling with Warrick Harniess, Scandinavia Stories<h2 style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">What should a company do
to defend a slim market lead in a fast-changing industry against a powerful
incumbent with significantly greater financial resources and brand recognition?</span></h2>
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<span style="font-family: Verdana, sans-serif;">MBA students got to grips
with this wicked issue in an interactive workshop, working in groups on a
tricky innovation challenge for fictional music-streaming company Zounds. <o:p></o:p></span></div>
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<h2 style="text-align: justify;">
<span style="text-align: center;"><b><span style="font-family: Verdana, sans-serif;"> The winning team !</span></b></span></h2>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;">The winning team!<o:p></o:p></span></b></div>
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<br /></div>
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<span style="font-family: Verdana, sans-serif;">The groups debated the
present day issues that Zounds face and the greatest uncertainties, before creating
four future scenarios to test whether the company’s service has long-term
viability.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<b><span style="font-family: Verdana, sans-serif;">The four scenarios</span></b></div>
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<span style="font-family: Verdana, sans-serif;">Students were encouraged
to take a subjective view of the situation and to debate their different
perspectives, using a SITU analysis – an environment-scanning framework developed
by Warrick. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Verdana, sans-serif;"><span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;">The groups’ SITU analysis notes<o:p></o:p></span></b></div>
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12pt;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" />
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<span style="font-family: Verdana, sans-serif;">Students took a vote to determine which of the uncertainties
listed were the most potentially impactful for Zounds.<o:p></o:p></span></div>
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<b><span style="font-family: Verdana, sans-serif;">Voting for the most impactful uncertainties<o:p></o:p></span></b></div>
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<a href="https://3.bp.blogspot.com/-4lBSLHE0N_c/VyjYWEYoh2I/AAAAAAAADPI/xFqrABMPYhQrTZdIm8h-lXj0u7bhChMMgCKgB/s1600/IMG_3048.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="640" src="https://3.bp.blogspot.com/-4lBSLHE0N_c/VyjYWEYoh2I/AAAAAAAADPI/xFqrABMPYhQrTZdIm8h-lXj0u7bhChMMgCKgB/s640/IMG_3048.jpg" width="480" /></span></a></div>
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<o:p><span style="font-family: Verdana, sans-serif;"><br /></span></o:p></div>
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<span style="font-family: Verdana, sans-serif;">They created consumer personas for Zounds’ service, who
served as protagonists in their scenario narratives.<o:p></o:p></span></div>
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<b><span style="font-family: Verdana, sans-serif;">Raoul Raj Naka Mura, a composite
customer persona<o:p></o:p></span></b></div>
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<a href="https://4.bp.blogspot.com/-o7NiBNcjGwQ/VyjYWjjVF9I/AAAAAAAADOo/xqWBfZFC0uIJpeRSjL6nId7_eoPxP9tXwCLcB/s1600/IMG_3053.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="480" src="https://4.bp.blogspot.com/-o7NiBNcjGwQ/VyjYWjjVF9I/AAAAAAAADOo/xqWBfZFC0uIJpeRSjL6nId7_eoPxP9tXwCLcB/s640/IMG_3053.jpg" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">After designing proposals
to help Zounds innovate further, the groups used a storytelling toolkit,
borrowed from tried and tested Hollywood screenwriting techniques, to create
stories that explained Zounds’ predicament and persuasively articulated why
their innovation proposals should be taken forwards.<o:p></o:p></span></div>
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<b><span style="font-family: Verdana, sans-serif;">Scenes from a scenario narrative<o:p></o:p></span></b></div>
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<a href="https://4.bp.blogspot.com/-n4eU6uXn6rw/VyjYXniFrVI/AAAAAAAADPM/oev1zhtMvtUZGQhi-46UGy99hQt1bXxWwCKgB/s1600/IMG_3060.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="480" src="https://4.bp.blogspot.com/-n4eU6uXn6rw/VyjYXniFrVI/AAAAAAAADPM/oev1zhtMvtUZGQhi-46UGy99hQt1bXxWwCKgB/s640/IMG_3060.jpg" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">Finally, the groups voted
for the idea they thought was most powerful.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">The workshop gave students
an opportunity to put their creative- and critical-thinking abilities to the
test, and challenged them to take the initiative in a situation in which there
is no obvious right answer. As all good MBAs should, they responded to the
challenge, devising a range of innovation ideas and choosing a variety of
different ways to tell their engaging stories!</span><span style="font-family: Georgia;"><o:p></o:p></span></div>
Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-44165104979171730212016-04-04T11:23:00.000+01:002016-04-20T17:49:08.330+01:00TrackerSense's Wayne Soutter @ Royal Holloway campus talking Entrepreneurship<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-jaXRVQFOcZc/VwI5tchUuWI/AAAAAAAADNk/jqttpb507pcgQntcctEzktoGC9Oju8akA/s1600/thumb_IMG_0451_1024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://1.bp.blogspot.com/-jaXRVQFOcZc/VwI5tchUuWI/AAAAAAAADNk/jqttpb507pcgQntcctEzktoGC9Oju8akA/s640/thumb_IMG_0451_1024.jpg" width="640" /></a></div>
<h2 style="text-align: center;">
<span style="font-family: "verdana" , sans-serif;">TrackerSense's founding entrepreneur Wayne Soutter</span></h2>
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<br /></div>
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<a href="https://2.bp.blogspot.com/-9HXstUM_e2Y/VwI59GBFA9I/AAAAAAAADNU/8LHz2cX8G-YgDj3ioAwTLmekYrZXBeMBA/s1600/thumb_IMG_0524_1024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://2.bp.blogspot.com/-9HXstUM_e2Y/VwI59GBFA9I/AAAAAAAADNU/8LHz2cX8G-YgDj3ioAwTLmekYrZXBeMBA/s400/thumb_IMG_0524_1024.jpg" width="400" /></a></div>
<h2>
<span style="font-family: "verdana" , sans-serif; font-size: x-large;">Wayne Soutter returned for a second time to give another highly successful guest lecture to the MSc Entrepreneurs at Royal Holloway. </span></h2>
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<span style="font-family: "verdana" , sans-serif; font-size: large;">His TrackerSense product is an innovative high value package geolocation service that is just coming to market. Students got to learn first hand about some of the real world business development issues that caused Wayne a few extra sleepless nights, including a faulty batch of chips and a software glitch that failed to allow for crossing the Greenwich longitude 'the wrong way'. </span></div>
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<a href="https://2.bp.blogspot.com/-O7sHk39b1ac/VwI59JwvJWI/AAAAAAAADNM/UP-4u8pReuoLPyIxu0veNPtTycxU2uJFA/s1600/thumb_IMG_0532_1024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif; font-size: large;"><img border="0" height="480" src="https://2.bp.blogspot.com/-O7sHk39b1ac/VwI59JwvJWI/AAAAAAAADNM/UP-4u8pReuoLPyIxu0veNPtTycxU2uJFA/s640/thumb_IMG_0532_1024.jpg" width="640" /></span></a></div>
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<span style="font-family: "verdana" , sans-serif; font-size: large;">The backless housing was designed as a single cast to keep weight and costs as low as possible. Thin, white plastic offers the lowest signal masking.</span></div>
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<a href="https://2.bp.blogspot.com/-HyWU71_iE84/VwI59XitpnI/AAAAAAAADNQ/8F1zb3Ax7MkSUhGn3LgOZREwuhRNZ-eFg/s1600/thumb_IMG_0537_1024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif; font-size: large;"></span></a></div>
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<span style="font-family: verdana, sans-serif; font-size: large;">The circuit board core is essentially a mobile telephone without a screen and speaker. </span></div>
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<a href="https://4.bp.blogspot.com/-1pBAEplvtX8/VwI59qhQBLI/AAAAAAAADNc/Vrq59LJea14WDl4A31cD1hk1qKeZGF3_Q/s1600/thumb_IMG_0543_1024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif; font-size: large;"><img border="0" height="640" src="https://4.bp.blogspot.com/-1pBAEplvtX8/VwI59qhQBLI/AAAAAAAADNc/Vrq59LJea14WDl4A31cD1hk1qKeZGF3_Q/s640/thumb_IMG_0543_1024.jpg" width="480" /></span></a></div>
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<span style="font-family: "verdana" , sans-serif; font-size: large;">Students were invited to consider questions that currently vex Wayne and his colleagues at TrackerSense, including the challenge of 'what next ?'. </span></div>
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<a href="https://4.bp.blogspot.com/-iSST4SpZX9A/VwI6fkoEyOI/AAAAAAAADNo/d2QWx22o8YYQEDHPbs9AslrVcKgYS1Onw/s1600/thumb_IMG_0552_1024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif; font-size: large;"><img border="0" height="480" src="https://4.bp.blogspot.com/-iSST4SpZX9A/VwI6fkoEyOI/AAAAAAAADNo/d2QWx22o8YYQEDHPbs9AslrVcKgYS1Onw/s640/thumb_IMG_0552_1024.jpg" width="640" /></span></a></div>
<a href="https://www.blogger.com/blogger.g?blogID=5233734255270257708" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=5233734255270257708" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-size: large;"><span style="font-family: "verdana" , sans-serif;"></span><br /></span>
<br />
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<span style="font-family: "verdana" , sans-serif; font-size: large;">Wayne was able to share detailed insights into the global mobile telecoms sector, several students whose families are involved in global distribution of manufactured goods were keen to sign up for the product as they saw a number of benefits, most notably the lower costs afforded by its environmentally friendly reusability. </span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: large;"> </span></div>
<span style="font-size: large;"><span style="font-family: "verdana" , sans-serif;"><span id="goog_1174255194"></span><span id="goog_1174255195"></span></span><br /></span>
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<a href="https://1.bp.blogspot.com/-2Ed9KvXY62M/VwI6ouOBK6I/AAAAAAAADNs/UWjB8C8YeFwBWkXY8I8EWTp525EryV9pQ/s1600/thumb_IMG_0541_1024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif; font-size: large;"><img border="0" height="640" src="https://1.bp.blogspot.com/-2Ed9KvXY62M/VwI6ouOBK6I/AAAAAAAADNs/UWjB8C8YeFwBWkXY8I8EWTp525EryV9pQ/s640/thumb_IMG_0541_1024.jpg" width="480" /></span></a></div>
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<div style="text-align: justify;">
<span style="font-family: "verdana" , sans-serif; font-size: large;">Justin O'Brien, MBA Director@RoyalHolloway who leads the entrepreneurial marketing module, said "I think it is very important to offer students opportunities like this to engage and interact with real world businesses. Wayne is a very engaging speaker who is incredibly knowledgeable and open about his exciting new business."</span></div>
Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-67811682887600886752016-04-04T09:31:00.002+01:002016-04-04T09:31:52.773+01:00MBA Director Campus Update<div style="text-align: justify;">
<a href="https://www.blogger.com/blogger.g?blogID=5233734255270257708" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=5233734255270257708" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-family: "verdana" , sans-serif;">We are at the end of term 2 and the sun has been shining brightly on our beautiful campus this week, my </span><a href="mailto:http://mbadirector.blogspot.co.uk/2016/02/learning-adventures-in-pub-servicescape.html" style="font-family: Verdana, sans-serif;">teaching programmes</a><span style="font-family: "verdana" , sans-serif;"> are complete and the fabulous MBA group are tying up the loose ends on their </span><a href="mailto:http://mbadirector.blogspot.co.uk/2015/09/and-they-think-its-all-over.html" style="font-family: Verdana, sans-serif;">final assignments</a><span style="font-family: "verdana" , sans-serif;"> before taking a well earned rest over the Easter break. </span><br />
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<a href="mailto:http://mbadirector.blogspot.co.uk/2014/07/royal-holloway-mba-capstone-consultancy.html">MBAs are thinking</a> about real business topics for their individual <a href="mailto:http://mbadirector.blogspot.co.uk/p/dissertation-guide.html">dissertation projects</a>, the live <a href="mailto:http://mbadirector.blogspot.co.uk/p/mba-consultancy.html">group business consultancy</a> and making sure their passport and visas are in order for the upcoming <a href="mailto:http://mbadirector.blogspot.co.uk/2014/06/stockholm-mba-study-visit.html">international study visit</a> that will see them spend a business focused week, <a href="mailto:http://mbadirector.blogspot.co.uk/2015/05/mba-2015-berlin-study-visit.html">starting in Berlin</a> and finishing in Prague. How exciting !! </div>
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Campus is particularly frenetic (some might say <a href="mailto:http://mbadirector.blogspot.co.uk/2016/03/msc-entrepreneurship-students-going.html">bananas ! see below)</a> with all the teaching rooms busy and several major buildings going up in what looks like time-lapse video pace. My office over looks the new library, which was just a very big, deep hole just two weeks ago – it is now two stories high, with two more to go. </div>
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MBAs have been busy on and off campus with a range of experiential learning visits to the <a href="mailto:http://mbadirector.blogspot.co.uk/2016/03/mbaroyal-court-escaped-alone.html">Royal Court theatre</a>, <a href="mailto:http://mbadirector.blogspot.co.uk/2016/03/mbas-logistics-insights-at-dhls-airline.html">DHL’s catering facility</a> and <a href="mailto:http://mbadirector.blogspot.co.uk/2016/01/experience-marketing-english.html">English Premiership Rugby</a> game (below). Remember: “all work and no play makes Jac a dull person”. </div>
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I have been re-connecting with MBA alumna <a href="mailto:http://mbadirector.blogspot.co.uk/2016/02/conversations-with-mba-alumni-kelliann.html">Kelliann McDonald</a> (below) on a busy weeks vacation from her management consulting role in Washington DC. I enjoy hearing reflections from <a href="mailto:http://mbadirector.blogspot.co.uk/2014/02/student-profiles.html">graduated MBA students</a>. </div>
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PHOTO: MBAs celebrate term end with an <a href="mailto:http://mbadirector.blogspot.co.uk/2016/03/no-such-thing-as-free-lunch-mbas.html">Italian restaurant luncheon</a>.<br />
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PHOTO: Royal Holloway MBAs offered an insiders facilities tour at DHLs Heathrow airport catering facility as part of the supply chain class. Global logistics partner DHL assemble the inflight catering trolleys for British Airways. </div>
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I am delighted to be seeing numerous <a href="mailto:http://mbatalent2015.blogspot.co.uk">high quality MBA applicants</a> formally accepting their places already, keen to join what is already looking like a fantastic cohort. Confirming early can help secure optimal campus accommodation and offer the chance to apply for one of the various <a href="mailto:http://mbadirector.blogspot.co.uk/p/scholarships.html">scholarships</a> offered. </div>
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<span style="font-size: x-large;"><i>Justin O'Brien </i></span><br />
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MBA Director</div>
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Founders East 111, School of Management,</div>
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Royal Holloway University of London</div>
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Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-6242871787338126022016-03-22T12:23:00.003+00:002016-03-22T15:42:38.457+00:00WANTED: Work Placements for Year-in-Business BSc Management Royal Holloway students<div class="separator" style="clear: both; text-align: justify;">
<span style="font-family: "\22 verdana\22 " , sans-serif; font-size: x-large; text-align: start;">Do you have paid work experience opportunities in your organisation suitable for high calibre Royal Holloway BSc Management students ? </span></div>
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<span style="font-family: "verdana" , sans-serif;"><span style="font-family: verdana, sans-serif; font-size: 24px; font-weight: bold; text-align: center;">Hippolyte Petit on placement at The Walt Disney Company</span></span><br />
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<span style="font-family: "verdana" , sans-serif;">Royal Holloway year-in-business management students spend 9 – 12 months in a paid placement and are available to start between June – September following their 2nd year.<br /><br />Students seeking placements have achieved at least a 2:1 in their 1st year and are looking to apply their knowledge of management theory to practical situations in the workplace.<br /><br /><br />Click here for <a href="https://www.royalholloway.ac.uk/management/yearinbusiness/home.aspx">programme details</a> </span><br />
<span style="font-family: "verdana" , sans-serif;"> or contact <b>Katharine.Radford@rhul.ac.uk</b> telephone: 01784 414350</span><br />
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<span style="font-family: "verdana" , sans-serif;"><br /></span><span style="font-family: "verdana" , sans-serif;">Employer testimonials</span></h2>
<span style="font-family: "verdana" , sans-serif;"><br />Bill Dale Executive Director and the Head of EMEA Product Management Nomura said of our Royal Holloway Management Year in Business student <br /><br /><i><br />“It has been a pleasure to work with this student; his attitude and application have been really first class throughout. Over his time with my team his qualities have been very valuable to our business.”</i></span><br />
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<span style="font-family: "verdana" , sans-serif;"><br />Anne-Lise Rozies, Marketing Executive at <b>GE Capital International</b> said of our Royal Holloway Management Year in Business student<br /><br /><i><br />“All in all, this student has successfully delivered large impact marketing work streams and demonstrated a fantastic capacity to work with a large number of stakeholders to achieve a common goal.” </i><br /><br /><br /><br />Sarah Hamjah, CRM Project manager at <b>Publics Paris</b>, said of our Royal Holloway Management Year in Business student <br /><br /><i><br />“I was very glad and thankful to have her with me during the 6 months. I think that this student grew with this internship , developing how to build a loyalty consumer programme with online couponing strategies and how to manage a big budget. This was a truly enriching experience for both of us.”</i><br /><br /> </span><br />
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<span style="font-family: "verdana" , sans-serif;">Samantha Meredith, Talent Acquisition Specialist at <b>Enterprise Rent a Car</b> said<br /><br /><i>“We currently have a Royal Holloway student on placement who is bringing a lot from his studies to Enterprise: we really value the input from our placement students.”</i></span><br />
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<span style="color: #1f497d;">Sarah Hunt in the GSK offices</span></h2>
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<span style="color: #1f497d;">Gabriella Whitehead (pictured left) promoting her IBM placement employer back at Royal Holloway</span></h2>
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Diana Stinger and Kwok Lam finding out more about the placement positons available at DHL from Kevin Webber – DHL Head of Performance</h2>
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Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-71077850603457953822016-03-21T19:43:00.002+00:002016-03-21T19:45:49.929+00:00Must Be Amazing ? <div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "verdana" , sans-serif; font-size: large;">Have a colleague or friend who you rate highly, but who is just perhaps missing that "something" that would help transform their career prospects ? </span></div>
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My job title of <a href="http://mbadirector.blogspot.co.uk/#107569005857510554096/posts">MBA Director</a> at Royal Holloway often generates the response "Must Be Amazing" and on so many levels it truly is; one of the world's most beautiful campuses, helping to nurture bright, fresh eager minds and working alongside a great bunch of colleagues.<br />
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I love my exciting and fulfilling role. Each year I get to help transform an internationally diverse, work experienced group over the course of an intensive year long study programme. They really do <a href="https://www.royalholloway.ac.uk/management/prospectivestudents/mba/learningtolookatlifedifferentroyalhollowaymbaphilosophy.aspx">learn to look at life differently</a>. </div>
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Want to share in my joy by helping someone you know to step up to the next level ? Recommend the Royal Holloway<a href="https://www.royalholloway.ac.uk/management/prospectivestudents/mba/home.aspx"> MBA </a>International Management programme. Share this post and invite your talented referees to <a href="https://www.facebook.com/RHULManagement/app/577015495710825/">Click Here</a>. </div>
<br /><br /><img src="https://media.licdn.com/mpr/mpr/shrinknp_1000_1000/AAEAAQAAAAAAAAb4AAAAJDg5YTc5MjNmLWVmOWUtNDNiMi05NjViLWIzMDkwOGFhN2UyYg.jpg" /></span>Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-81368782377011290272016-03-16T17:33:00.000+00:002016-03-16T17:33:34.021+00:00No such thing as a free lunch ? MBAs celebrate the end of term 2<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">A long lunch (between classes) off campus at a local Italian restaurant in Virginia Water was the ideal venue for hard working MBA international management students to chillax a little with some of their teaching team this week. </span></div>
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Stress ? We're super happy campers. </h2>
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Even high flyers have to pause to eat, right ?</h2>
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<br />Pontificating over puddings. Perfeck !</h2>
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I nearly caught Jake unwares with this photo - but can't think of a cheesie one liner for this image. It's just cool. </h2>
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MBA Programme administrator <b>Michelle Casey</b> always loves a NAME CHECK. Thanks goest out to tech focussed senior lecturer Hari for arranging the luncheon. </h2>
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Proving that there is no such thing as a 'free' lunch - some of the MBAs were secretly recorded working....</h2>
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Don't tell UK Prime Minister David Cameron's eurosceptic colleagues, but European BLUE <span style="font-size: x-large;"><i>is</i></span> the vouge colour...</h2>
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<br />Dom is always too quick for my camera skills... whilst Igor gets stuck in.</h2>
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-61340027375531297012016-03-05T13:29:00.001+00:002016-03-05T13:29:18.540+00:00MSc Entrepreneurship students going bananas<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Verdana, sans-serif;"> MSc Entrepreneurship students go bananas ! </span></h2>
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<span style="font-family: Verdana, sans-serif;">Justin O'Brien uses an inductive approach with Royal Holloway masters students to develop a marketing plan for <a href="http://mbadirector.blogspot.co.uk/2015/02/entrepreneurs-go-bananas.html">banana guards</a>, Canadian PVA free plastic, kiddie friendly covers that transform squashy bananas into a more practical option for packed lunches. </span></div>
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<span style="font-family: Verdana, sans-serif;"> MBA Director Justin O'Brien shows his own sense of fun in a rather too tight banana outfit to make the session stand out and reinforce his mantra of fun learning. </span></div>
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-35005466350674111892016-03-04T12:02:00.001+00:002016-03-04T12:02:37.373+00:00MBA@Royal Court 'Escaped Alone'<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Verdana, sans-serif;">Royal Holloway MBAs were confronted by four ladies having a chat in the back garden at a contemporary Royal Court stage production. The original Caryl Churchill play <a href="http://www.royalcourttheatre.com/whats-on/escapedalone">'Escaped Alone'</a> offered intermittent insights into life after floods killed almost everyone on earth, using a very British cultural delivery style. </span></div>
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<span style="font-family: Verdana, sans-serif;">Rather surprisingly the play was only 50 minutes long and skipped the lucrative drinks and often expensive ice cream sales bonanza intermission. </span></div>
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<span style="font-family: Verdana, sans-serif;">Professor Chris Smith attended with MBA administrator Michelle Casey, who found the production to be though provoking with a few lighter laugh out loud moments. </span></div>
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<span style="font-family: Verdana, sans-serif;">Happy to chalk up yet another cultural experience on their International Management MBA programme, students were greatly impressed by the historic and intimate venue and found the play interesting. </span></div>
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<span style="font-family: Verdana, sans-serif;">If that is not too much of an English euphemism ?</span></div>
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Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-34262570019890609322016-03-01T18:58:00.001+00:002016-03-04T09:12:37.980+00:00MBAs logistics insights at DHL's airline catering operation<div style="text-align: justify;">
<span style="font-family: "verdana" , sans-serif;">A big thanks goes out to Ian Lovelock and his team @DHL for offering Royal Holloway students an exciting insiders look at airline catering logistics. This was another innovative first for the MBA International Management programme, which looks to provide a stand out general management education by including extensive interactions with industry based professionals both on and off campus. </span></div>
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<span style="font-family: "verdana" , sans-serif;">Yes - you read it correctly - DHL provides the European in flight catering product for British Airways (and a growing list of other world class airlines). Much of the value and complexity in on board refreshments sits in the supply chain and Dr. Adrian Coronado was delighted to be able to link his supply chain teaching with a rare behind the scenes study visit. </span></div>
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<span style="font-family: "verdana" , sans-serif;">Perhaps rather surprisingly, the DHL facility does not have a kitchen, but assembles British Airways' refreshment and beverages trolleys using a linear process flow. Used equipment enters at the west of the building where it is deconstructed, deep cleaned and then assembled and dispatched, just-in-time of course, through the loading bays on the east. </span></div>
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<span style="font-family: "verdana" , sans-serif;">Freshly made menu items for business travellers flying in the Club World cabin are brought in from a specialist caterer on the other side of Heathrow airport. Bar code scanning technology is deployed to customise the inventory levels and reduce waste on a flight-by-flight basis, to ensure that BA cabin crew have just the right amount of each stock item to delight weary </span><span style="font-family: "verdana" , sans-serif;">air travellers. </span></div>
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<span style="font-family: "verdana" , sans-serif;">MBA Director Justin O'Brien stated "I am delighted to see our MBA students benefit from Royal Holloway School of Management's growing partnership with DHL. All these smiling faces (photo below) are a testament to a highly memorable business engagement. "</span></div>
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-74043383401554132452016-02-24T19:04:00.000+00:002016-02-24T19:04:01.019+00:00Conversations with MBA alumni Kelliann McDonald: Royal Holloway MBA Director at large<h2 style="text-align: justify;">
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<span style="font-family: Verdana, sans-serif;">Catching up with Kelliann@Tate Britain</span></h2>
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Kelliann McDonald, Royal Holloway MBA@Tate Britain, London</span></h2>
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<span style="font-family: Verdana, sans-serif;"><a href="http://mbadirector.blogspot.co.uk/2013/12/kelliann-flies-high-mba-enrichment.html"><span style="color: yellow;">Kelliann McDonald MBA</span></a>, met up with MBA Director Justin O'Brien recently for an in person networking update, just one full year after her graduation. </span></div>
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<span style="font-family: Verdana, sans-serif;">Opting for a creative meeting venue rather than a ubiquitous Starbucks, or average restaurant they chose to suck up some very British high brow culture at the <a href="http://www.tate.org.uk/visit/tate-britain"><span style="color: yellow;">Tate Britain</span></a>, which is located just across the river Thames from the infamous and iconic MI5 headquarters (as featured in the last two Bond movies). </span></div>
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<span style="font-family: Verdana, sans-serif;">Kelliann is a consummate networker (and social media expert) so limited time together was efficiently interspersed with rapid fire updates on respective career developments, highlights from recent travelling and news from the <span style="color: yellow;"><a href="https://www.royalholloway.ac.uk/management/prospectivestudents/mba/home.aspx"><span style="color: yellow;">Royal Holloway MBA programme</span></a>,</span> whilst strolling around the impressive range of historic and contemporary art and sculpture on show in the expansive gallery space. </span></div>
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<span style="font-family: Verdana, sans-serif;">Francis Bacon, Henry Moore, William Turner, R.S. Cooper, Gilbert and George and Hockney got big thumbs up, more challenging and provocative work such as the Turner prize winning soiled bed from Tracey Emin perhaps less so. </span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">Kelliann, who returned to UK for a weeks vacation to visit old friends and bring back the enormous London buzz she loves, is now happily settled as a management consultant in Washington D.C., USA. Currently she is working with a public sector client base for a well known, leading international consultancy firm <span style="color: yellow;"><a href="https://en.wikipedia.org/wiki/Booz_Allen_Hamilton" style="color: yellow;">Booz Allen Hamilton</a>, consutlancy a very popular career choice for an increasing number of MBAs.</span> </span></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">Success (so far) a year on from <a href="http://mbadirector.blogspot.co.uk/2014/12/mba-graduation-2014.html"><span style="color: yellow;">MBA graduation</span></a> includes (naturally beyond challenging and interesting work) having her own place, with a nice car in secure garage downstairs and a washer dryer inside the apartment. No more dull laundry runs for this sassy management consultant. </span> <span style="font-family: Verdana, sans-serif;"> </span></span></div>
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<span style="font-family: "verdana" , sans-serif;">So....was the MBA investment worth it ?</span></h2>
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<span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">Out of professional curiosity Justin had to ask the big question "Was the MBA investment worth it ?" Kelliann answered immediately "Yes !", it very much delivered the international experience she was seeking. </span></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">"I am able to use my understanding of a bigger picture and analytical capability to help my clients become more efficient". "I gained invaluable worldly business experi</span><span style="font-family: Verdana, sans-serif;">ence that makes me stand out in the workplace". </span></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">By way of example she was able to point to an image of Lloyds of London in one of the museum stores many books as a recent, real example "Uniquely, I was able to bring in my global knowledge base as we looked to identify best-of-class brand guidelines, thanks to my international study experience, no one else had even heard of Lloyds of London". </span></span><br />
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Capturing content: Kelliann is an accomplished vlogger</h2>
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<span style="font-family: "verdana" , sans-serif;"><span style="font-family: Verdana, sans-serif; text-align: justify;">What had Kelliann missed in a year away ? An interesting year of authentic anti-establishment politics (e.g. Labours Corbynista revolution), the hit (free but book ahead) sky scrapper viewing space at the Sky Garden (</span><a href="http://skygarden.london/sky-garden" style="font-family: Verdana, sans-serif; text-align: justify;"><span style="color: yellow;">20 Fenchurch Street</span></a><span style="font-family: Verdana, sans-serif; text-align: justify;">, the high rise that looks like a mobile telephone) and </span><a href="http://www.kinkybootsthemusical.co.uk/" style="font-family: Verdana, sans-serif; text-align: justify;"><span style="color: yellow;">Kinky Boots</span></a><span style="font-family: Verdana, sans-serif; text-align: justify;"> the musical - which theatre producer Alex Turner (who led some of Kelliann's drama classes) is actively involved in. </span></span><br />
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<span style="font-family: "verdana" , sans-serif;">Previously in this series:</span></h2>
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<span style="color: yellow; font-family: "verdana" , sans-serif;"><a href="http://mbadirector.blogspot.co.uk/2015/08/bermuda-triangulation-justin-visits-mba.html"><span style="color: yellow;">Ibou Barry - Bermuda beverage industry</span></a></span></h3>
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Other <a href="http://mbadirector.blogspot.co.uk/2014/02/student-profiles.html"><span style="color: yellow;">alumni stories can be found here</span></a>:</h3>
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-3738919228790195262016-02-23T19:11:00.001+00:002016-02-24T18:35:59.611+00:00British Airways Revenue Management: Jerry Foran guest speaker<div class="separator" style="clear: both; text-align: center;">
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British Airways' Jerry Foran</h2>
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<span style="font-family: "verdana" , sans-serif;">On the week British Airways was named by the </span><a href="http://www.independent.co.uk/news/business/news/bbc-falls-out-of-the-uk-top-most-loved-brands-ranking-for-the-first-time-a6888891.html" style="font-family: verdana, sans-serif;"><span style="color: yellow;">Centre for Brand Analysis</span></a><span style="font-family: "verdana" , sans-serif;"> as the UK's favourite brand for the third year in a row, </span><a href="http://mbadirector.blogspot.co.uk/" style="font-family: verdana, sans-serif;"><span style="color: yellow;">MBA Director</span></a><span style="font-family: "verdana" , sans-serif;"> Justin O'Brien invited one of the world's favourite airlines senior managers, Jerry Foran, to give a prestigious guest lecture to his </span><a href="https://www.royalholloway.ac.uk/management/coursefinder/mamarketing.aspx" style="font-family: verdana, sans-serif;"><span style="color: yellow;">MA Marketing</span></a><span style="font-family: "verdana" , sans-serif;"> Services class. </span></h3>
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<span style="font-family: "verdana" , sans-serif;">Students got to see how theory they had already learnt about, concepts such as the Net Promoter Score, were being used as<span style="color: yellow;"> <a href="http://wppa.ca/downloads/files/BFD%20Newsletter%20Small.pdf"><span style="color: yellow;">strategic dashboard measures</span></a> </span>to drive the international airlines service excellence</span><span style="font-family: "verdana" , sans-serif;">. </span></div>
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<span style="font-family: "verdana" , sans-serif;">Questions came particularly thick and fast when Jerry shared insights into dynamic pricing and flight inventory management. The topics of over booking, denied boarding compensation and upgrade policies were enthusiastically discussed, perhaps not surprising given the context of previous class content on service excellence and service guarantees. </span></div>
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<span style="font-family: "verdana" , sans-serif;">Innovative Flipped Classroom Learning</span></h2>
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<span style="font-family: "verdana" , sans-serif;">Royal Holloway's Justin O'Brien, who has been innovating with a flipped classroom strategy this term, has invited students to undertake key theoretical learning using text books and wider reading lists <b>ahead</b> of workshops. Contact time is then focussed more on engaging with the material and discussing how they would be applied in the real world, more interactive workshop than knowledge cascading lecture.</span></div>
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<span style="font-family: "verdana" , sans-serif;">Students following this exciting services marketing module have, in addition to guest speakers like BA's Jerry Foran, also been invited to get off campus and attend a tourism experience (Warner Bros. Harry Potter), analyse the servicescape of a<span style="color: yellow;"> <a href="http://mbadirector.blogspot.co.uk/2016/02/learning-adventures-in-pub-servicescape.html"><span style="color: yellow;">traditional English pub</span></a> </span>and engage with craft beer entrepreneur foundering partners at the <a href="http://mbadirector.blogspot.co.uk/2015/07/brewing-up-windsor-wives-tale-roho-mba.html"><span style="color: yellow;">Windsor and Eton brewery</span></a><span style="color: yellow;">.</span> </span></div>
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-45912354234279512712016-02-09T18:58:00.000+00:002016-02-09T19:11:34.773+00:00Learning Adventures in a Pub Servicescape: Are you pulling my pint ?<h2>
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<span style="font-family: "verdana" , sans-serif;">Services Marketing students from Royal Holloway were taken by surprise on Monday when halfway through their workshop they were invited to pack up their stuff and head out into the big, wide world. </span></h3>
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<span style="font-family: Verdana, sans-serif;">With a significant storm passing through the idea of intrepid adventurers is perhaps only modest puffery. Having engaged in MBA Director Justin O'Brien's flipped classroom lecture, that had considered service quality and the service environment (or Bitner dubbed 'Servicescape'), students were invited to put their learning directly into action with a nearly spontaneous field visit to the university staff's little known drinking hole, The Happy Man. </span><span style="font-family: "verdana" , sans-serif;"> </span></div>
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<span style="font-family: Verdana, sans-serif;">This innovative servicescape seminar experience took place on Chinese New Year, so the MA Marketing students were not really being cheeky monkeys by engaging fully in a multi-sensory experience that took in all five senses of the ambience. One of the locals, bemused by the swarm of mid-afternoon customers, was overhead lamenting "I wish my university lectures had been like this."</span></div>
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<span style="font-family: Verdana, sans-serif;">Working in small groups the highly motivated masters students were challenged to put learning from the preceding lecture directly into action, seeking out examples of signs, symbols and artefacts, assessing the service layout and evaluating the ambience, from inside the warm and cosy pub (it was blowing a gale outside thanks to Imogen). </span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">Most students were unaware of the Happy Man, it is rather tucked away, but literally just </span><span style="font-family: Verdana, sans-serif;">around the corner from the students favourite 'Monkey's Forehead', which is also managed by landlord Dave Lacey. Both pubs are located just a few steps beyond Royal Holloway's imposing Victorian campus walls, but the mostly international student group were quite unfamiliar with the myriad of rituals that accompany English pub consumption.</span></span></div>
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<span style="font-family: Verdana, sans-serif;">Students toured the modestly sized, traditional pub searching out signs, symbols and artefacts. From pump ring logos to branded Guinness drip maps, Kozel beer signs and the last orders bell (see above photo) this authentic cottage bar offered much more than initial impressions might have suggested. What does it mean, some pondered, to have charity collection containers nestled amongst the pumps ?</span><span style="font-family: "verdana" , sans-serif;"> </span> </div>
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<span style="font-family: Verdana, sans-serif;">Justin's favourite element of the Happy Man servicescape is the beer label murals, carefully and consistently fixed on top of the flocked wall paper to create a visual history of the many and varied guest beers consumed by regular customers. Whilst perhaps a little quirky and unusual, each cask of new, guest beer is promoted using these modestly produced plastic laminated signs.</span><span style="font-family: "verdana" , sans-serif;"> </span></div>
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<span style="font-family: Verdana, sans-serif;">Pragmatically even sometimes just a hand written sign on any old spare piece of white paper (see example above, centre photo). To the </span><span style="font-family: Verdana, sans-serif;">cognoscenti the wall decor, which covers most of the vertical surfaces in each of the four separate rooms, provides a clear symbol of a "proper beer" pub, championing the CAMRA inspired grass roots craft beer movement, which seeks to celebrate small scale, local beer production by encouraging consumers to vote with their spending power.<br /><br /><br /><a href="https://1.bp.blogspot.com/-lU1TvDYsLps/Vro0L4wqPpI/AAAAAAAADHo/yYXXf8lcL8I/s1600/IMG_0581.JPG"><img border="0" src="https://1.bp.blogspot.com/-lU1TvDYsLps/Vro0L4wqPpI/AAAAAAAADHo/yYXXf8lcL8I/s640/IMG_0581.JPG" /></a><br /><br />The Happy Man is popular with local residents and regularly hosts beer festivals, where a wide range of different craft beer, often sourced from all over the country, is available to taste. The staff's favourite pub secret is now out, will Justin ever be forgiven ?<br /><br /> <br /></span><br /> </div>
<!--EndFragment-->Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-29646686725499449202016-01-18T20:21:00.001+00:002016-01-18T20:21:17.764+00:00Experience marketing - English Premiership Rugby<div style="text-align: justify;">
<span style="font-family: "verdana" , sans-serif;">Royal Holloway MBA students joined MA Marketing peers studying the term 2 Services Marketing elective were offered the opportunity to attend a thrilling eight try festival at Harlequins, one of Englands top class club sides whose players regularly feature at international level including current internationals Joe Marler, Chris Robshaw and Mike Brown.</span></div>
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Harlequins Rugby Football Club play at the Stoop, literally just over the road from Twickenham, (& pictured in the background above) England's national rugby stadium, offering a near campus experience allowing highly motivated students to test their theoretical knowledge in the real world. </div>
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Elite professional sporting events offer a wide range of marketing dimensions, from specialist rapid batch service Guinness beer pumps, in stadium wifi based enhanced reality aimed at galvanising ongoing support and a plethora of creative advertising and sponsorship offerings (e.g. Hoardings, shirts, B2B focussed executive entertainment in premium seats) targeting both the stadium and television audiences.</div>
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Although the weather had turned chilly, with an early morning snow fall, students were rewarded for braving the cold with a thrilling match that ended with the home side winning 34-26 against the visiting Welsh side Cardiff Blues. For many Royal Holloway students, who hail from all over the world, this was the first time that they engaged as spectators at a rugby match. </div>
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As part of the MA Marketing degree programme serious rugby fan Justin O'Brien requires students to analyse a range of service encounters to identify satisfying and disatisfying factors by collecting reports in a diary.<br />
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Aside from the typical winter weather (heated seats needed ?) students noted that quite a lot of the action took place at the other end of the pitch, which helps explain why Dublin's Aviva stadium seating is laid like a rugby ball, the best seats that command the highest prices are to be found along the sides around the middle point. Sitting behind the posts you hope that at least some of the action takes place at your end. A couple of disatisfyers logged for their end of term assignment no doubt.<br />
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Thanks goes out to MA Marketing and MBA programme administrator Michelle Casey for sharing some of her photos from the match. </div>
</span>Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-12157004154805345052016-01-05T19:48:00.002+00:002016-01-05T19:51:16.910+00:00Research Proposal: The Jigsaw Metaphor<div class="separator" style="clear: both; text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Starting out on a dissertation or individual business project may feel like being presented with a 1,000 piece jigsaw with no reference image to work from. </span></div>
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<span style="font-family: Verdana, sans-serif;">The training, mentoring and other forms of support offered to students during this form of "sustained, independent research project" hopefully helps scholars identify a range of techniques and critically a process so that they are able to complete the picture themselves. Ok, let's be honest, sometimes with a good dose of painful iterative learning-by-making-mistakes in the mix too. </span></div>
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<span style="font-family: Verdana, sans-serif;">Key here is not to be overwhelmed by initial (typical) feelings of confusion and anxiety. Parents, older siblings and university graduates in your family social network can often be very useful and cost effective resources. Don't be proud, some will be delighted that you asked for their help. Overcome your fear of talking to members of the wrinkly generation, their experience of having climbed this mountain before can be very, very useful. </span></div>
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Image source: <a href="http://scrapbookcampus.com/">scrapbookcampus.com</a><br />
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<span style="text-align: center;"><span style="font-family: Verdana, sans-serif;">Playing jigsaws children often learn short cuts from experienced adult puzzlers, like 'find the corners', 'separate out all the edges', 'put pieces in groups of similar colours and patterns' that might suggest colocation. Whilst making sub-piles from a big pile is not <i>really</i> making progress in building the jigsaw picture, it can give powerful feelings of achievement and provide a sense of direction. Sometimes momentum and generating positive feelings can be instrumentally powerful. Small steps and all that ?</span></span></div>
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<span style="text-align: center;"><span style="font-family: Verdana, sans-serif;">Through experience we learn that dividing the tasks into sub-sections and focussing on sub-elements can help focus and motivation on a <a href="http://1.bp.blogspot.com/-HgDt9Vro9uE/T6kAhz--eoI/AAAAAAAAADk/QjVauQS6ySg/s1600/The+emotional+dissertation+%E2%80%98race%E2%80%99.jpg"><span style="color: yellow;">difficult roller coaster ride</span></a>. Bite size challenges that measure progress one piece at a time can usefully distract the researcher from the overwhelming disorder that surrounds the project and potential feelings of hopeless disorientation. Here a <span style="color: yellow;"><a href="http://www.mbadirector.blogspot.co.uk/2012/05/planning-dissertation.html"><span style="color: yellow;">plan of actions</span></a> </span>can be very useful, keeping a tick box record of achievements helpful in rewarding hard work that might not seem to be progress. </span></span></div>
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<span style="text-align: center;"><span style="font-family: Verdana, sans-serif;">So why the weird structure ?</span></span></h2>
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<span style="font-family: Verdana, sans-serif;"><span style="text-align: center;">At <a href="http://www.rhul.ac.uk/"><span style="color: yellow;">Royal Holloway</span></a> we usually invite students to submit a research proposal that contains; </span><span style="text-align: center;">(1) summary introduction, (2) the beginning of a literature review and (3) an outline of the methodology. It is assumed that this will also include an extensive bibliography, although often a big problem is that the initial 'deep research' that indicated 'reading around' is severely limited to a handful of sources (far too narrow !!). Gasp - four double spaced pages of bibliography is a good start here.</span></span></div>
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<span style="text-align: center;"><span style="font-family: Verdana, sans-serif;">As markers we look to see if the title, theory and research methods line up - can this question be addressed using this primary research and academic theory ? <a href="http://www.mbadirector.blogspot.co.uk/2012/04/how-to-find-goodgreatamazing.html"><span style="color: yellow;">Often topics are too broad</span></a>, the question too big to answer given the researchers available time and skillset. I recommend using a <a href="http://www.mbadirector.blogspot.co.uk/2012/05/tips-on-how-to-write-effective.html"><span style="color: yellow;">lego style title structure</span></a> that clearly communicates all key elements of the research project. </span></span></div>
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<span style="text-align: center;"><span style="font-family: Verdana, sans-serif;">Is the <a href="http://mbadirector.blogspot.co.uk/2012/06/marvellous-methodology-writing.html"><span style="color: yellow;">research method</span></a> proposed thorough and feasible, neither too trivial or huge ? I use two metaphors here to communicate key content, the upside down tree root decision tree that justifies the choice of research method (using the often dry research methods texts) and writing up the steps to making a pancake recipe as a science lab test (so others can exactly follow your steps and re-create your findings). </span></span></div>
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<span style="text-align: center;"><span style="font-family: Verdana, sans-serif;">In addition to showing the theoretical areas covered in the inverted cone, the partial <a href="http://www.mbadirector.blogspot.co.uk/2012/05/lovely-literature-review.html"><span style="color: yellow;">literature review</span></a> enables the supervisor identify if basic Harvard referencing conventions are understood, appreciate the depth of research thus far undertaken and assess the authors ability to <a href="http://mbadirector.blogspot.co.uk/2013/06/critical-analysis.html"><span style="color: yellow;">write critically</span></a>, that elusive <a href="http://mbadirector.blogspot.co.uk/2013/01/effective-academic-writing.html"><span style="color: yellow;">objective academic tone</span></a> that is best honed by extensive engagement with academic journal reading (or at least wide skimming) many students seem often reluctant to undertake. </span></span></div>
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<span style="text-align: center;"><span style="font-family: Verdana, sans-serif;">For me the image below as a metaphor is what a research proposal seeks to achieve, not a complete picture, but an indication of the shape and size of things to come. With corners marked and most of the edges in place, some of the central connected and unconnected linkages have already been put in place, whilst others sit in less clear groupings awaiting more attention later. </span></span></div>
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<span style="text-align: center;"><span style="font-family: Verdana, sans-serif;">The idea of the picture is beginning to come across (literally in this case an elephant like animal surrounded by green bushes and some blue sky). It has some clear form and there is evidence of a systematic approach. It is far from complete, but you can see that success is likely with a bit more effort. </span></span></div>
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Where else to go for help ?</div>
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<span style="font-family: Verdana, sans-serif;"><span style="text-align: justify;">I like Stella Cottrell's writing style,<span style="color: yellow;"> </span></span><a href="http://www.palgrave.com/page/detail/?k=9781137364265" style="text-align: justify;"><span style="color: yellow;">her academic skills books</span></a><span style="text-align: justify;"><span style="color: yellow;"> </span>benefit from student friendly pricing too ! Too few students invest in Stella's books. My own, modest, free and concise blog </span><a href="http://www.mbadirector.blogspot.co.uk/p/dissertation-guide.html" style="text-align: justify;"><span style="color: yellow;">based dissertation guide</span></a><span style="text-align: justify;"> may also be useful ?</span></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="text-align: justify;"><i>The inspiration for this jigsaw metaphor post came, perhaps not unsurprisingly, whilst in discussion with a dissertation student. I would like to recognise my undergraduate <a href="https://www.royalholloway.ac.uk/management/prospectivestudents/undergraduate/home.aspx"><span style="color: yellow;">BSc (Hons) Management</span></a> mentee Natasha, whose enthusiasm for this jigsaw metaphor has inspired me to author this post. Thank you Natasha. </i> </span></span>Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-46012447351564629012016-01-05T18:20:00.003+00:002016-01-05T18:27:05.540+00:00Crafting an Executive Summary: Are you fit for business ?<h2 style="text-align: center;">
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<span style="font-family: Verdana, sans-serif;"><b>Booted and suited: Royal Holloway MBA students Rodrigo and Hannes <a href="http://royalholloway.ac.uk/mba">royalholloway.ac.uk/mba</a></b></span></h2>
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<span style="font-family: Verdana, sans-serif;">So what is an executive summary ? </span></h2>
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<span style="font-family: Verdana, sans-serif;">Introducing a problem or opportunity, it is likely to summarise the skill and hard work that demonstrates credibility of the author (detailed analysis in the report body) and provide an unequivocal hard sell of the benefits vs. risks offered through a single, clear recommendation.</span></div>
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<span style="font-family: Verdana, sans-serif;">A page or two long, designed for the C-suite executive speed reader, it should <a href="http://articles.bplans.com/writing-an-executive-summary/"><span style="color: yellow;">"include news you don't want anyone to miss"</span></a></span></div>
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<span style="font-family: Verdana, sans-serif;">Why ?</span></h2>
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<span style="font-family: Verdana, sans-serif;">In business the skill of writing concisely is an important skill. Engaging functional summaries are required in many different communications formats including infamous elevator pitches and one liner email title headings. The ability to get a clear and complete message across efficiently is very important.</span></div>
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<span style="font-family: Verdana, sans-serif;">On an industry focussed programme like the <a href="https://www.royalholloway.ac.uk/management/prospectivestudents/mba/home.aspx"><span style="color: yellow;">Royal Holloway MBA</span></a> or my wider marketing teaching in the <a href="http://mbadirector.blogspot.co.uk/"><span style="color: yellow;">School of Management</span></a> I believe it is very important to challenge students to develop a full range of communication skills. In my view writing short is under taught at schools and universities, but a critical skill for business. Long is lovely, but short has impact.</span><br />
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<span style="font-family: Verdana, sans-serif; font-size: large;">How is it different from an traditional essay introduction ?</span></h2>
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<span style="font-family: Verdana, sans-serif;">Whilst an academic essay introduction might seek to engage, surprise and entertain the reader using an evocative quotation or two, the odd metaphor and a hook to snare the reader to want to read on, <i>and on,</i> and on....... </span></div>
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<span style="font-family: Verdana, sans-serif;">An effective executive summary should quickly establish a meaningful problem and show how it is going to be resolved, identifying costs, risk and a clear measure of successful business impact. </span></div>
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<span style="font-family: Verdana, sans-serif;">A traditional essay might leave the big reveal (the answer or recommendation) until the end in the results or conclusion, hoping that the reader has not given up the ghost or topped and tailed the report (reading the first and last pages, skipping the rest). </span></div>
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<span style="font-family: Verdana, sans-serif;">Essentially with an executive summary you are bolting together a summary of the introduction, conclusion and recommendations in as few words as possible. </span></div>
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When do you write it ?</div>
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<span style="font-family: Verdana, sans-serif;">Whilst a essay introduction might be written first, sign posting the structure of the document, effective executive summaries should be written last. Remembering that essays, unlike reports, require full prose and no headings. </span></div>
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<span style="font-family: Verdana, sans-serif;">In many ways the executive summary is an elongated abstract, that concise and highly functional summary of an academic journal papers content designed to quickly answer the readers question "Is this useful to me ?" </span><br />
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<span style="font-family: Verdana, sans-serif;">Tips ?</span></h2>
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<span style="font-family: Verdana, sans-serif;">MBA Director: Justin O'Brien</span></h3>
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<span style="font-family: Verdana, sans-serif;">(1) The executive summary should not be rushed, even though it is last on the to do list.</span></div>
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<span style="font-family: Verdana, sans-serif;">(2) It is your most important shop window, thus it must be written in flawless English. Check and double check for grammatical accuracy, flow and meaning. First (& only ?) impressions really count. </span></div>
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<span style="font-family: Verdana, sans-serif;">(3) It should be concise, less is definitely more. It should carry only the most important details. </span></div>
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<span style="font-family: Verdana, sans-serif;">(4) Read a range of academic journal paper abstracts and try to craft a 90 second <a href="https://www.mindtools.com/pages/article/elevator-pitch.htm"><span style="color: yellow;">elevator pitch</span></a> to identify the bare essentials. </span></div>
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<b><i><span style="font-family: Verdana, sans-serif;">Have you noticed how clipped this blog post is ?</span></i></b></div>
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<span style="font-family: Verdana, sans-serif;">Like this and want more study skills links ? <a href="http://mbadirector.blogspot.co.uk/p/uni-study-skills.html"><span style="color: yellow; font-size: large;"><b>uni study skills</b></span></a></span></div>
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Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-1212809276527630642015-12-15T19:57:00.000+00:002015-12-15T19:57:47.725+00:00MBA 2014/15 Graduation @Royal Holloway<h2>
<i><span style="font-family: Verdana, sans-serif;"><span style="font-weight: normal;">Proud to see this cohort of professionals sign off in some style..... </span> </span></i><span style="font-family: Verdana, sans-serif;"><br /></span></h2>
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<span style="font-family: Verdana, sans-serif; font-size: x-large;">Congratulations !</span></h2>
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<span style="font-family: Verdana, sans-serif;">MBA International Management 2014/15</span></h2>
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-39488459025937266322015-12-14T21:43:00.000+00:002015-12-14T21:43:21.614+00:00RoHo MBAs celebrate Term1 end with some Style<div style="text-align: justify;">
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Royal Holloway MBA students kicked back a little before heading to all parts of the globe over the festive holiday period. Treated to a glass of warm mulled wine and a traditional English turkey dinner with all the trimmings, the MBA candidates alumni luncheon affords an opportunity for everyone to savour a truly memorable and authentic experience. </div>
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MBA Director Justin O'Brien describes the Picture Gallery Christmas luncheon as one of the "pixie dust" moments of the innovative study programme, after all it is not often that you get to dine in the middle of a unique Victorian art collection valued somewhere north of £30m. </div>
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Arts marketing specialist Dr Derrick Chong introduced the student and staff group to a number of the most significant paintings that include one of Frith's railway station based societal representations. Whilst the plum pudding was a little too culturally challenging for many, the highly regarded college choir's medley of Christmas carols brought the event to a cracking crescendo close.</div>
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Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-39301675624340608742015-11-21T21:16:00.001+00:002015-11-21T21:16:03.452+00:00MBA Scholarship Testimonials at Royal Holloway<br />
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We often see scholarship students on the Royal Holloway MBA. Please find below a number of scholars sharing their experiences about studying for a leading MBA in International Management. <a href="https://www.royalholloway.ac.uk/studyhere/postgraduate/feesandfunding/scholarships/home.aspx"><span style="color: yellow;">Link</span></a></div>
<br /><br />Rodrigo Saavedra won the Chevening scholarship to study 2015/16. <a href="http://www.chevening.org/partners/universities/royal-holloway"><span style="color: yellow;">Chevening</span></a></h2>
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Sumir Mathur won the GREAT/Royal Holloway India scholarship <a href="https://www.royalholloway.ac.uk/studyhere/postgraduate/feesandfunding/scholarships/great.aspx"><span style="color: yellow;">link</span></a> to study 2015/16</h2>
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<br />Paula Mora Alvarado won the Santander scholarship <a href="https://www.royalholloway.ac.uk/studyhere/postgraduate/feesandfunding/scholarships/santander.aspx"><span style="color: yellow;">link</span></a> to study in 2015/16. (Spanish version)</h2>
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Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-6368128612212337672015-11-21T19:00:00.001+00:002015-11-21T19:01:07.123+00:00MBAs thinking outside the box: a hotel made from shipping containers ? <div class="separator" style="clear: both; text-align: center;">
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<span style="text-align: start;"><span style="font-family: "verdana" , sans-serif; font-size: x-large;">Take a peak in Pinterest and you'll see shipping containers put to good use beyond their intended purpose. Swimming pools, mobile pizza oven, university dormatory blocks, a bar, green house even as large scale art installations. </span></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: large;">Kevin McCloud (orange hard hat above) has used his popular Channel 4 hit TV show Grand Designs to campaign for residential home building innovation and his personal sustainable passion for the environment. In this linked episode he follows a Northern Irish architect who chose to build his dream home on a farm using four shipping containers. Watch out for the chocolate stick visual modelling (Kit Kat). </span> </div>
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Fast Food pop up restaurant situated near the taxi rank on Frankfurt International Airports kerbside.</h2>
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Used as promotional, temporary storage during the 2015 Rugby World Cup</h2>
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BBC used blue containers for their TV studio at London 2012 Olympics</h2>
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Containers offer a practical building solution for glacier visitors in Iceland</h2>
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<span style="font-family: "verdana" , sans-serif;">Royal Holloway MBAs have been challenged by Thorpe Park Resort to consider 'what next' for their highly innovative Shark Hotel. <a href="http://mbadirector.blogspot.co.uk/2015/10/shark-alert-roho-mbas-bite-off-their.html">Link here for more details.</a> It is one of four live business consultancy challenges that have been woven into the general management programme for work experienced professionals.</span></div>
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-36009248966367934172015-11-05T21:34:00.000+00:002015-11-05T21:34:10.882+00:00WoodTrend.co.uk Live MBA consultancy challenge<h2 style="text-align: left;">
<span style="font-family: Verdana, sans-serif;">Lynne Schey approached <a href="https://www.royalholloway.ac.uk/home.aspx">Royal Holloway</a> with a <i><span style="font-size: x-large;">real</span></i> challenge. </span></h2>
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<span style="font-family: Verdana, sans-serif;">Lynne Schey</span></h2>
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<span style="font-family: Verdana, sans-serif;">What did her successful wood flooring, cladding and decking company need to do to its website to remain competitive ? </span></h2>
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Could the fresh, business experienced <a href="https://www.royalholloway.ac.uk/management/prospectivestudents/mba/learningtolookatlifedifferentroyalhollowaymbaphilosophy.aspx">MBA minds</a> be engaged in critically reviewing the dynamic market place <a href="http://www.woodtrend.co.uk/">WoodTrend.co.uk </a>operates in she asked. Yes, of course ! </div>
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<span style="font-family: Verdana, sans-serif;">WoodTrend is a premium, sustainable company which has taken painstaking care to ensure that its Brazilian forestry complies to the highest levels of contemporary ethical business. Imitators have copied innovative 'hidden nail' joinery design that had been a source of competitive advantage. Increasingly sophisticated web based shop windows have seen strong price transparency emerge, driving commodity-price focussed consumption. Architects on large, high end construction projects are increasingly under pressure to 'value engineer' their designs to offer a luxurious look on a lean budget, putting further pressure on margins. </span></div>
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<span style="font-family: Verdana, sans-serif;">Lynne Schey reflected positively after the half day consultancy collaboration "What a special session it was this morning. Just what I needed! I would love to have <a href="http://mbatalent2015.blogspot.co.uk/">this group</a> all in my office every day feeding me with energy and ideas. Infectious. They all work so well together. There was a great deal of respect for each other in the room."</span></div>
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<span style="font-family: Verdana, sans-serif;"><a href="https://pure.royalholloway.ac.uk/portal/en/persons/sarah-glozer(1b51d8be-f38c-4685-9d69-e1aa602ecdc1).html">Dr Sarah Glozer</a>, who leads the introductory marketing teaching on the <a href="http://www.mbadirector.blogspot.co.uk/2012/08/what-differentiates-royal-holloways.html">MBA International Management programme</a>, said "Our MBA students greatly enjoyed the real, honest and practical challenge offered up by WoodTrend, something really to <a href="http://mbadirector.blogspot.co.uk/2015/10/shark-alert-roho-mbas-bite-off-their.html">get their teeth into</a>. I don't think I have ever seen the students look so engaged and enthused, so they most definitely took a lot from the session."</span></div>
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<span style="font-family: Verdana, sans-serif;"><a href="http://mbadirector.blogspot.co.uk/">Justin O'Brien</a>, MBA Director at Royal Holloway, was delighted at the high levels of energy and enthusiasm demonstrated by the students, who were mid-way through their first term of an intensive study programme. This was the first of <b><a href="http://mbadirector.blogspot.co.uk/p/mba-consultancy.html">four real, live business consultancies</a></b> the hard working group have woven into their demanding and practically oriented <a href="https://www.royalholloway.ac.uk/management/prospectivestudents/mba/home.aspx">full time masters degree</a>. </span></div>
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Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-8307607912999821582015-11-02T23:15:00.001+00:002015-11-03T20:35:56.054+00:00Ambushing Rugby World Cups marketing scrummage<div style="border: 0px; box-sizing: border-box; color: #232629; font-size: 18px; line-height: 32px; margin-bottom: 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
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<span style="color: white;">The favourites New Zealand chalked up their second successive Rugby World Cup victory in a competition dominated by the <a href="https://theconversation.com/the-beautiful-south-how-australia-and-new-zealand-dominated-the-rugby-world-cup-49965">southern hemisphere</a> teams. But who were the winners among the global corporations seeking to stand out in the marketing scrum? The tournament sought to keep its doors closed to the kind of unofficial marketing that leaves official sponsors furious, but an American rapper may have rattled their cages. </span></div>
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<span style="color: white;">The RWC is now firmly established as a top ten world sporting event that can boast a hike in <a href="http://www.novagraaf.com/en/news?newspath=/NewsItems/en/don-t-get-into-a-fight-with-the-rugby-world-cup-2015-organisers">sponsorship revenue of more than 50%</a>. Huge leaps have been made to <a href="http://www.thedrum.com/news/2015/09/24/italy-sees-largest-rugby-world-cup-interest-spike-outside-top-10-ranked-sides">give the sport global scale</a>. </span></div>
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<span style="color: white;">You could see the practical impact of this as deep-pocketed sponsor Emirates airline’s brand appeared on match officials' shirts, <a href="https://theconversation.com/why-england-cant-lose-from-hosting-the-rugby-world-cup-47788">a first for the tournament</a>, and a move which illustrates a willingness to create new marketing assets. </span></div>
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<span style="color: white;">Read the full story: <a href="https://theconversation.com/how-dr-dre-picked-up-the-ball-and-ran-with-it-despite-rugby-world-cups-tight-marketing-scrum-50089">click here</a></span> </div>
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First published under creative commons copyright in theconversation.com</div>
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Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.comtag:blogger.com,1999:blog-5233734255270257708.post-51678636041173115362015-10-24T12:19:00.004+01:002015-10-24T13:27:10.257+01:00Shark Alert ! RoHo MBA's bite off their first live business consultancy<div class="separator" style="clear: both; text-align: center;">
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Shark BITE: Ouch !</h2>
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<span style="font-family: Verdana, sans-serif;">This week the Royal Holloway MBA's took on their first live business consultancy, thanks to a long standing and highly innovative partnership with Thorpe Park Resort, now in its fifth annual iteration. There was an autumnal chill in the air, as the season ending finale Fright Night celebration was in full swing - Halloween themed pumpkins and spiders webs adorned the park scape - offering teenagers their last chance for big roller coaster thrills before the winter shut down period. </span></div>
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<span style="font-family: Verdana, sans-serif;">MBA candidates were briefed by a team of marketing managers, lead by alumnus Jack Du Pille, who were interested in exploring strategic opportunities to develop the resort's on site over night accommodation offering further. </span></div>
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RoHo MBA's bite off their first live business consultancy looking at the Shark Hotel concept at Thorpe Park Resort</h2>
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<a href="http://3.bp.blogspot.com/-S7MCgv2Jtng/Vitgi4eE6fI/AAAAAAAAC4A/xFSkAuVYj88/s1600/IMG_5574.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-S7MCgv2Jtng/Vitgi4eE6fI/AAAAAAAAC4A/xFSkAuVYj88/s320/IMG_5574.jpg" width="240" /></a><span style="font-family: Verdana, sans-serif;">An ultra flexible and highly innovative container hotel concept has successfully evolved over the last three years, growing in 30 unit increments each year to the current capacity of 90 (including three larger units for customers with disabilities). The fun shark and beach theme draws on the picturesque island edge lakeside location, which is designated a site of special scientific interest (SSSI).</span></div>
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<span style="font-family: Verdana, sans-serif;">Whilst building their theoretical marketing knowledge in the autumn term, MBA groups will develop a strategic consulting pitch to offer their proposed solution to the 'what next ?' challenge that has been laid down by Thorpe Park Resort. </span> </div>
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Checking out the product offering</h2>
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Consultancy briefing in the Thrills Workshop</h2>
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Ideas already flowing...</h2>
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Servicescape: Making a <span style="font-family: Courier New, Courier, monospace;">Grand</span> Entrance</h2>
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Functional, but fun</h2>
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Creative theming brings a sense of fun</h2>
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Proper Planning Prevents ?</h2>
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Even super heroes have time for coffee </h2>
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Consultancy is a serious business. </h2>
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Analytical brains hard at work.</h2>
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Shark Hotel: a highly innovative container concept</h2>
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What a RUSH !</h2>
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Ok, there was a <strike>little</strike> time for <strike><span style="font-size: x-large;">fun</span></strike> research the product offering</h2>
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<span style="font-size: x-large;">believes strongly in "<i>Fun </i>Learning"</span></h2>
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Reach for the sky !</h2>
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RoHo MBA High Flyers. </h2>
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Can't resist this pun...</h2>
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<br />Justhttp://www.blogger.com/profile/17799266766949608882noreply@blogger.com