Monday, 26 November 2012

Thorpe Park: The Royal Holloway MBA business engagement

For a second succssive year, The Royal Holloway MBA group of 34 temporarily left their leafy campus setting and hectic schedule of classes to visit the nearby "Thrills Capital" of the UK.  MBAs, drawn from all over the world, are particularly keen to visit organisations first hand to get a stronger appreciation of how business in the UK works.

Thanks to the generous partnership of Thorpe Park management team, MBA students were able to hear about the challenges of a quite remarkable business, which not only faces the typical challenges of a leisure business, a particularly wet summer, the 2012 Olympics, and competing for share of spend in a slow growing economic context, but one that also includes a  special ecological considerations, operating as it does in a site surrounded by a wetlands wildlife sanctuary. 

Thorpe Park is one of 93 attractions that form the Merlin Group, a global operator that currently lies second only to Disney.  In close proximity to other Merlin Group attractions (Legoland and Chessington) the Thorpe Park mission is carefully targetted at the mercurial 16-24 age group.  The Royal Holloway MBA group were given five real business questions to respond to after having been given the chance to visit the park 'behind the scenes' and fire questions at a panel of Thorpe Parks senior management.

Having worked together in groups to address the set questions the Thorpe Park management team will be hosted on the Royal Holloway campus to hear what the students recommend.  It is hoped the fresh and challenging perspectives, pitched using newly acquired analysis and presentation skills, will provide some genuinely helpfull insights for the Thorpe Park management team.