Friday, 25 October 2013

100 Not Out !!

 
 
 


Just a short note, as the videos posted here really speak for themselves, the Royal Holloway MBA cohort 2013/14 were challenged to create a short YouTube based team video that introduced themselves and explained why they chose to study at Royal Holloway.

http://youtu.be/HcWuWCOZe3c

http://youtu.be/YvBv8OaqEfU



Friday, 11 October 2013

You've been Pranked ! Undergraduate disrupts Marketing Management lecture with clever stunt

It isn't often that a student asks to be sprayed with their own shaving foam, having made a "surprise" (and particularly loud) entrance to a half-way through lecture.
 
But first I need to back up a bit and give you some context.  To emphasise the life skill of being on time for meetings I asked late arriving students not to come through the main doors, but to enter quietly at the back. There are probably rules about preventing late joiners and clearly securing doors would be in breach of health and safety rules. This is the 21st Century, after all.  I wrote and asked the small and intimate class of 250 odd over email and reinforced this on Moodle, our virtual learning environment. I challenged anyone arriving after :05 and invited them to present themselves to the whole class using the microphone. Quirky, jokey - but hopefully putting across a serious and important message in a way that will not cause any lasting harm or upset.
 
So this week Philip (pictured below) fulfilled his promise to a friend on being gifted a formula one driving suit to use it in some way with big impact. He pranked his class mates by bursting through the doors I am so precious about and shocked the living daylights out of everyone.  Me included.  Just two minutes before I'd remembered that the stunt was going to happen, but then in full flow I'd forgotten and was genuinely taken aback by the particularly lion like roar that Philip produced.  No acting was required (I'm lame..so a good thing) as the gobsmacked audience watched on.  I was told afterwards by a few students that at the point when I got the shaving foam out and started blasting this, the penny dropped for many.   
 
The lecture was on the topic of positioning and rather fortuitously we had been considering advertising's need to create a differentiated position in the minds of the consumer using creative, entertaining, highly memorable (meh-mor-able) impressions. 
 
I go to bed tonight a happy marketer, that was certainly a lecture that Royal Holloway BSc Management students will remember for a long time.........
Lecturer foams student during lecture prank

 

Monday, 7 October 2013

"To be or not to be ?" Philosophy of Management: Royal Holloway MBA

 
MBA 2013-14 Candidates Exploring London & building powerful teams 
 
Having spent the freshers week completing necessary registration protocols and getting involved in a number of introductory team building sessions that included careers, academic writing and input from the MBA director, the second week of the Royal Holloway MBA takes on a different format, with the so called 'short and fat' delivery mode used to expose candidates to managerial perspectives on philosophy. 
Nigel Laurie
In reflecting on an intensive second week focussed on building a strong foundation in management philosophy module leader Nigel Laurie stated "The MBA cohort was very responsive with high energy levels in the group work.  The black gorilla video was a great warm-up.  They clearly appreciated the theatre trip and the play ("Ritual Slaughter of Gorge Mastromas" see previous blog entries) made a really useful extra case on human nature and motivation which they were keen to discuss."
 
London icons: phone box, Big Ben and a red bus

Seema Bhandari stated "I really enjoyed the philosophy of management module we studied in our second week. I think it is  a great kick start to the MBA programme.  The concept,  theories and relation to the real world provided useful insights into the management world.  It will definitely help to develop a powerful thinking process which is essential for this course.  It also helped obtain a sense of relief from various anxiety and stress related feelings experienced during the pre-joining, anticipation phase of the MBA programme." 

Thursday, 3 October 2013

Ritual Slaughter ? Royal Holloway MBA's theatrical learning experience


Lights, camera, action ! Ooops, that's the wrong genre ! Take your seats please we are about to embark on an archetypal London experience, live theatre.  The MBA group attended a sexually charged biopic of an average chap whose live took an unfortunate path, whilst offering huge financial success, combined personal ruin.
 
Clever introduction of social media promotion ?
Whilst many MBA candidates had seen opera or musical theatre, for several it was a double first experience.  The world class offering of rich productions is often taken for granted by those of us lucky enough to live and work close to central London. 
 
The play (The ritual slaughter of Gorge Mastromas at the Royal Court, written by Dennis Kelly, famous for hit West End show 'Matilda') had a rather obvious and simple core proposition around power, greed and personal ethics.  Put simply the inversion pitched to the audience was that as a young man Gorge did the morally right thing, but often faced poor outcomes from this behaviour e.g. handing in a wallet he found and being accused of stealing it.  The pivotal turning point came as a young adult in business when he chose personal greed over sound ethics and thence began his simultaneous journey to material success but personal ruination. 
 
As a signatory to the the UN treaty for responsible business education, Royal Holloway prides itself in significant and engaging approaches to ensuring students benefit from a strong ethical dimension to their programme.  The inclusion of a challenging experiential drama input on the MBA saw the teaching team awarded a prestigious College teaching award in 2013 and the experience learned from this novel approach will hopefully lead to a publication. 
 
MBA students were challenged by  drama professionals Alex Turner and Dr Emma Brodzinski to consider a number of factors beyond the obvious story presentation, looking at theatrical constructs, use of body and props/scenery.  Which got me thinking more critically about what was beholden to me.  I must admit that I am a cinema person.  I don't understand the motivation for live performance - all that stress, rehearsals, to do the same thing 5,6 or even 7 times a week, for weeks and months on end.  Surely it gets mechanical, uninspiring or just old ?  Isn't it better to spend lots of time getting the perfect delivery and capture it forever. (I'm thinking Ann Hathaway's tear ridden performance (take 4 I think) during the film version of Les Miserables, or Les Glums as it's know by the in crowd.)
 
I found the final twenty minutes played out a rather slow and predictable Christmas Carol pre-ghost Scrooge like ending of a 'successful' business man living out a lonely, pitiful existence, quite tricky to put across without the benefit of a passage of time constructs (e.g. costumes, make up, grey hair - remember THAT scene in Notting Hill when Hugh Grant's character forlornly walks through the market whilst the seasons change around him ?) 
 
That said the long show had pace and energy, which is quite surprising given that the first scene plays out with the whole cast front of stage sitting on cheap, grey, plastic chairs. No real scenery to speak of. I love contemporary, edgy theatre, but surely they were going to have some props and a bit of a set ?  I don't think I can sit through two plus hours of line up ping pong, even if it was sublimely timed, poignant and often funny.  The story telling, using a simple life story from conception (graphically described as an unplanned pregnancy) and entertainingly through childhood's embarrassing lows, with the occasional high.  This frank, blunt and well crafted dialogue clearly touched the audience (a cracking technique, most of us can easily related to stories of adolescence ?) sufficiently  to carry forwards through a rather elongated office based set that provided the ethical turning point in Gorge's life.
 
Impact lighting par excellence
During the line up the powerful technique of using three different voices conveying the same or similar idea using different forms of words was quite powerful.  Repetition of key messages (just like the news at 10) should have left most of the audience with a clear understanding of the key dilemma, goodness or cowardice.  Super silky smooth timing saw lines flawlessly delivered, with mesmerising impact carrying a sedate and simple story forwards in a highly engaging manner, a function of the clear multi-layered tapestry woven by the dialogue.  The writer is famous for having penned hit musical based on Roald Dahl's book "Matilda", the only show I have actually walked out on. I have slept through a few, but never actually walked out.  Thankfully this one was different.  Enough trails were left dangling to avoid telegraphing the various surprising twists and turns (that didn't feel like surprises when you actually got there...).  (Un)certainty about the shape of things to come was an intelligent dual edge intertwined into the fabric of the play.  No dumbing down here, complexity kept us guessing where the story would lead.  My ever so clever friend, and arty type, Fiona didn't guess it right either.
 
I found some elements still left me feeling ambiguous.  Red stars in the night sky signified progression, but how ?  Red light lines were indicative of share price indices (or cardio outputs ?) and a portacabin office board room was meant to convey the idea of big business hard nosed deal making.  The set came up lacking here, (cheap, empty, unrealistic space) perhaps because there was a huge attempt at greedy make or break deal making that just didn't feel authentic. 
 
MBA candidates were very positive about the experience (but it's always nice to have a few drinks and a bite to eat with your new class mates beforehand) although I was a tad concerned that the snappy humour (coarse I suspect is an appropriately technical description), cultural references and fast delivery might be challenging to non-native English speakers.  The gloomy conclusion was notably polar to a typical Hollywood block buster hero-saves-the-world everyone-lives-happy-ever-after ending, but that must be one of the joys of straight plays in theatre, the challenge is to engage and move people, not proffer false dawns and temporary trans location from tedium and misery. 

I didn't feel a numb bum, nor nod off - signs of a positive experience.  To be repeated me thinks !


Saturday, 28 September 2013

Views from a just started Royal Holloway MBA student

It is often assumed that out of term time a lecturers life is one long holiday !  If only it were.... although there is more freedom, we are required to undertake teaching prep, admin and research. We are like most of the rest of the UK given 5 weeks vacation time. So, what have I been up to since returning from leave ?
 
Helen and Dawn in our marketing team want me to make a video, so rather than do this, in classic must do task diversion I decided to invite one of the incoming MBA students to do some filming instead.  I hate being filmed in particular - photos are bad...videoing just plain awful. I don't know what to say, my face goes bright red & it really isn't something I feel comfortable doing.  This task aversion problem is one that many of us seem to share.  I've found even MBA students with assignments and looming deadlines often have the tidiest rooms !
 
Pritsana Wasana Royal Holloway MBA Candidate
Pritsana Wasana came to campus early with a number of other MBA students to follow a pre-sessional English programme, offered by Royal Holloway International.  I have found students benefit not only from upskilling their operational English, but seem to settle into campus life more quickly and crucially appreciate the English for Academic Purposes (EAP) teaching that forms part of the programme.  We often find students who have followed the EAP programme have a deep understanding of what is required for writing successful UK University assignments and are able to share these insights with fellow MBA students.
 
With three years work experience in a private charter helicopter company in Thailand, Pritsana has been encouraged by her boss to develop herself by studying for an MBA.  She notes one of the particular challenges she faces as a bright, young professional is dealing with much older, experienced and male captains to ensure the operation runs efficiently.  It is important to note as elsewhere Thai culture reveres maturity and perhaps sex equality still has some way to go.  She hopes the MBA will help her develop managerial knowledge experience so she can return home to step up into an operational management job.  Like most MBA candidates Pritsana is self-funding her studies, and in addition to salary based savings she is involved in a number of entrepreneurial businesses, keen not to rely on her family for further funding. 
 
Whilst making a film that is now added to the MBA Director YouTube channel I was surprised by some of Pritsana's responses.  After three years as MBA Director, this is note worthy & therefore I thought I would share this with you.
 
Pritsana was not overly focused on the innovative use of drama in the personal development module (an innovation which earned the team a prestigious College teaching prize), the week long Stockholm University Business School study visit, or the integrative programme ending live business consultancy, elements that applicants often cite as key differentiators.  Instead, she was keen on developing her critical thinking, managerial practise and exposing herself to international management and strategy.  She feels that she is very lucky to have received an offer from the University of London, a brand that resonates strongly with family and friends in Thailand.  Compared to home, the cost of living is high and she prefers to cook for herself, finding easy availability of key Thai ingredients that are even sometimes hard to find in Thai cities.  However, she has enjoyed traditional fish and chips and finds fizzy wine and English beer particularly enjoyable.  
Royal Holloway's Windsor Auditorium
 
Having lived as part of the campus community for several weeks already, Pritsana has found the green spaces our leafy campus provides are ideal for focused study, but regular trains offer cheap and efficient transportation to the multi-faceted attractions offered by central London, where she heads for a bit of culture, fun and relaxation during the weekends.  Compared with home she feels very safe on campus, and enjoys the freedom of being able to walk around. 
 
I thanked Pritsana for her help in filming, she headed off - where to ?  Where else  - the library. 

Watch the video here if you like : -

 

Thursday, 26 September 2013

Personal Brand failures: Martha Stewart

 
Martha Stewart, Inc.  Managing a corporeal brand (embedded link) is a recent blog post and promotional trail for an upcoming journal publication co-authored by the newest member of the Royal Holloway marketing team, Professor Giana Eckhardt, who will include MBA marketing teaching in her portfolio of activities.  

Martha Stewart is a huge personal brand in USA, having dominated the homemaking segment in accessorising, fabrics, entertaining and even through a self-named magazine title. 
Professor Giana Eckhardt, Royal Holloway Marketing
 
There is no equivalent brand in UK but think Liberty, Mary Berry, Grand Designs and Dragons Den put together and you might have something approaching the magnitude of the Martha factor.  Imprisonment a decade ago resulting from a financial scandal has seen the company's fortunes take what appears to be a permanent reversal of fortune.  David Beckham, ex-England captain, style clothes peg and footballing superbrand, seems to have recovered his wholesome, family man image despite an unfortunate G-string twang text incident.   Lord Jeffrey Archer was able to rebuild to some extent after his sojourn in jail, with continued success with his novels  (250m worldwide sales ?)  but his Conservative party grandee status was permanently revoked.  Popular culture icons in the entertainment industry e.g. George Michael, Boy George and Lindsay Lohan appear to emerge unscathed from a short spell of chummage.  (Victorian term for prison and source of contemporary term 'chum' or friend, the penal system inversion association now lost in the winds of time).  Giana's paper provides some insightful thinking around the celebrity-personality-becomes-major-brand idea, where the entrepreneur owner fails to find the right way to loosen their personal control.  Entrepreneurial business school graduate Stelios, founder and majority stakeholder in low cost airline easyjet, and founder of the easygroup, appears to have done this at about the right time and left in his wake a grown up management team to lead the airline into middle aged maturity.  Richard Branson, who has devolved operational control of many of his businesses to experienced industry silver backs, appears to be preparing his children for succession, although a family flight on one of the inaugural Virgin Galactic space jaunts may not be strategic.  Very, very on brandson though (weak pun !), with his flair for adventure projects/PR stunts e.g. Blue Ribbon speed boat record setting, elephant riding and high altitude ballooning endeavours.