TrackerSense's founding entrepreneur Wayne Soutter
Wayne Soutter returned for a second time to give another highly successful guest lecture to the MSc Entrepreneurs at Royal Holloway.
His TrackerSense product is an innovative high value package geolocation service that is just coming to market. Students got to learn first hand about some of the real world business development issues that caused Wayne a few extra sleepless nights, including a faulty batch of chips and a software glitch that failed to allow for crossing the Greenwich longitude 'the wrong way'.
The backless housing was designed as a single cast to keep weight and costs as low as possible. Thin, white plastic offers the lowest signal masking.
The circuit board core is essentially a mobile telephone without a screen and speaker.
Students were invited to consider questions that currently vex Wayne and his colleagues at TrackerSense, including the challenge of 'what next ?'.
Wayne was able to share detailed insights into the global mobile telecoms sector, several students whose families are involved in global distribution of manufactured goods were keen to sign up for the product as they saw a number of benefits, most notably the lower costs afforded by its environmentally friendly reusability.
Justin O'Brien, MBA Director@RoyalHolloway who leads the entrepreneurial marketing module, said "I think it is very important to offer students opportunities like this to engage and interact with real world businesses. Wayne is a very engaging speaker who is incredibly knowledgeable and open about his exciting new business."
