Wednesday, 13 May 2015

MBA Berlin study visit - Part Zwei


Monday am:  weather sunny and warm. Next visit to Mashup Communications to discuss - 'storytelling as a means of communication'.


Tues pm:  Inspiring visit to Axel Springer "plug and play", watching pitches from in-house start-ups.  Voting for the vest pitch and best idea.  




 
Wednesday am: Visit to the impressive office of Deutsche Bahn for presentation and discussion on the challenges and opportunities for the future transport market.  



  

Crossing Cultures Course Co-ordinator, Giana Eckhardt, meeting Julia Beyer, senior PR & Social Media Consultant of Mashup Communications. 



Wednesday pm:  Amazing Wall AG showroom visit and presentation on Creativity without Borders - trends and vision for today's advertising ecosystem.



MBA Students brainstorming ideas in groups.... 





You can't visit the German capital without posing by the Berlin wall !





Berlin hosts the 2015 European Cup final





Wed: Lunch meeting with Martin Kutter, COO at Delivery Hero and Royal Holloway alumnus (below wearing glasses)