Monday am: weather sunny and warm. Next visit to Mashup Communications to discuss - 'storytelling as a means of communication'.
Tues pm: Inspiring visit to Axel Springer "plug and play", watching pitches from in-house start-ups. Voting for the vest pitch and best idea.
Wednesday am: Visit to the impressive office of Deutsche Bahn for presentation and discussion on the challenges and opportunities for the future transport market.
Crossing Cultures Course Co-ordinator, Giana Eckhardt, meeting Julia Beyer, senior PR & Social Media Consultant of Mashup Communications.
Wednesday pm: Amazing Wall AG showroom visit and presentation on Creativity without Borders - trends and vision for today's advertising ecosystem.
MBA Students brainstorming ideas in groups....