Thursday, 27 November 2014

Thorpe Park MBA Consulting Challenge 2014

Jack DuPile crew room briefing

The other half !

MBA students from Royal Holloway University of London enjoyed an end of season visit to Thorpe Park, one of the highly dynamic and successful strategic business units that makes up one of the 105 global attractions that is the Merlin Entertainment Group.   

Jack's Education Thrills Workshop

Consultancy Briefing Note taking

MBA students have been given four live and meaty marketing questions to test out their enhanced team working and consultancy skills.

Queuing satisfaction is a key success criteria

Wet & Wild - even in late October

Capturing the youth vibe

Ancillary spend ?

Evolving from UK thrills capital to wider family appeal

Target market 8+

Angry Birds Land:  Widening the family appeal

Finding the Fun/Fear Edge

Partner sponsorship opportunities

Swarm 'crash site' theming