Thursday, 27 November 2014

Thorpe Park MBA Consulting Challenge 2014

Jack DuPile crew room briefing

The other half !

MBA students from Royal Holloway University of London enjoyed an end of season visit to Thorpe Park, one of the highly dynamic and successful strategic business units that makes up one of the 105 global attractions that is the Merlin Entertainment Group.   

Jack's Education Thrills Workshop


Consultancy Briefing Note taking

MBA students have been given four live and meaty marketing questions to test out their enhanced team working and consultancy skills.

Queuing satisfaction is a key success criteria


Wet & Wild - even in late October



Capturing the youth vibe


Ancillary spend ?


Evolving from UK thrills capital to wider family appeal


Target market 8+


Angry Birds Land:  Widening the family appeal




Finding the Fun/Fear Edge


Partner sponsorship opportunities



Swarm 'crash site' theming