It's true that we luck out as an MBA group getting to visit our exchange business school in Stockholm at a prime time. The sun shines, the nights are very long with just three hours of shade separating one day from another, everyone is happy and the city is just fantastic. Admin colleague Dawn played a blinder in getting a modest budget to stretch to include a trendy, hip located hotel, two meals a day, and a bunch of business visits and some cracking academic lectures.
Stunning views on the archipelago tour
It is my third visit to this off the beaten track northern capital and I just cannot get over how friendly everyone is. Not usually outgoing in public, I am from south east England afterall, I struck up random conversations with roofers dangling from ropes four storeys up and even found out why my favourite icecream flavour was called 'tin roof', (sound of bouncing peanuts in mix process). I even contacted two businesses from their Swedish web pages to arrange visits that were mini adventures in their own right, more of this later.....
Alumnus Fredrik Fehn talks standards as a strategic weapon
I remain a huge ABBA fan and wish they were making more Kenneth Brannagh acted Wallender Swedish detective series. The large numbers of four wheel drive Volvo's with their sleek hip-like lines make me swoon. I love design here. I like the uptight ironic humour that permeates, including witty shop names in English. As a visitor you are struck by multi-gender toilets, although as a man I do not welcome queuing, nor paying 50p for using public toilets, even if the are modern and clean.
High School Graduation celebrations
Sweden is very laid back, you do not hear car horns often. Numbers of women seem to match men in politics, although men only get half the years paternity leave offered to women, at 80% of your salary. I have seen more men alone with their kids than women. Generous enough to make you want more kids, particularly when you note that education from kindergarten to university is free. The third largest European country by lamdmass, yet fewer than 10m in population with some 2m concentrated on the circa 30,000 isle archipelago that makes the capital Stockholm. We have seen High School students bounce around in the back of dump trucks whilst celebrating their graduation and annoying our bus drivers. Supposedly the light beer @ 3.5% being sprayed around is bought by the parents and police POLIS check that no hard liquor is on board.
Team dinners: not all the Swedish food was popular
The MBA group seems to have really enjoyed their time here. As well as offering a strong international and cultural perspective on Swedish business with visits to packaging, telecoms and standards organisations, there has been plenty of time for personal exploration, shopping and tourism. Yang, from Chengdu in China, noted how nice it was to stay longer than the 3/4 days typically afforded a major European capital by most Chinese visitors.
Several were keen to experience top locations for partying such as f12 and Bernes, as recommended by MBA candidate for 2014/15 Marie who hails from Stockholm. Rachel was impressed that Swedish McDs sell chicken wings, unlike UK, but gutted that just three wings constitute a portion. The vibrant independent coffee house scene seems to have kept Starbucks off grid here. An odd omission.
Jon Haag discusses packaging design with MBAs
We even got a D-school approach to learning as packaging giant BillerudKorsnas set up a highly engaging business briefing and innovation challenge in the Radisson Blu hotel that was formerly the SAS airline training centre. I managed to squeeze in visits to two craft breweries, although one was very hard to find, which should help my plan for this summer to write about innovation and brand building in this space.